Copywriting Course

When searching in Google for certain keywords or key phrases targeted ads from sponsors

appear on the top of the search engine results page (SERP). The targeted ads are clearly

set apart from the ordinary search results by its blue background and the label Sponsored

Links found on the top right corner of the blue area. They are so labeled so that users not

interested in the advertisers’ products or services will not mistakenly click on the ads.

However according to an article called Accidentally Clicking on Google’s Top Blue Ads,

users still do routinely click on the links by mistake. This usually happens when users

click on the blue space on the right of the links themselves. The blue space supposed by

many to be a non-clickable area, is actually clickable and would lead the user to the

advertiser’s site whose link is nearest to the left of the mouse click.

The accidental clicking of ads has actually been a problem noticed as early as November of

last year and has lead to the coining of a new word - Accidense. In November 27th of last

year TDavid wrote an article entitled “Accidense?”. In his article he noticed that some

Google ads had more white space that was clickable compared to others. Because of the

larger clickable white space of some ads the chance for users of clicking on certain ads by

accident is greater. People soon picked up on the word and started calling the accidental

clicking on Google’s AdSense ads, Accidense. Note then that accidense is a phenomenon that

happens not only on Google’s SERPs but in any of its service - like Gmail - or any website

that has AdSense ads in them.

Effect on Google Users

Accidense is a source of irritation to Google users who have no intention of viewing the

ads. Of course in comparison to pop-up ads the irritation AdSense ads bring pale in

comparison. However, accidense still retracts from user experience and is mostly

unproductive for the user. There may be occasions though wherein the accidental click

brings users to advertising sites they are actually interested in. This should happen quite

often since AdSense ads are targeted ads so that the chance of the user being interested in

its contents is much higher than a user accidentally clicking on the usual static ads. But

that would only be the case if the user sticks around long enough to know what the ad is

actually about before hitting the back button. And since Internet users, especially search

engine users, are usually extremely goal driven then the probability that the user will hit

the back button even before the advertisers’ ad has fully loaded is greater than the chance

that the user will stick around to find out what he had stumbled on accidentally.

Effect on Google AdSense Affiliates and Advertisers

Accidense may be a nuisance to users but is of greater to concern to advertisers. AdSense

is a pay per click advertising program, which means that advertisers have to pay for each

click their ads generate whether it was accidental or deliberate. Accidental clicks

therefore automatically generate profit for both Google and its affiliate website carrying

the ad but most often than not doesn’t translate to profit for the advertisers. People are

therefore asking how much accidense really affects advertisers.

Commercial advertisers would do well to track just how much their AdSense campaign is

benefiting them not only by the amount of clicks they receive. As pointed out in an article

on clicks, “Clicks are not a failsafe method of proving anything. Clicks can be automated.

Clicks can be fraudulent.”, and in accidense’ case clicks can be accidental. If clicks are

therefore not reliable factor in determining the effectiveness of an ad campaign in a pay

per click program, what then would be a good measure of the clicks’ actual productivity? As

Scoble pondered in his tech blog advertisers ought to track their ads effectiveness by the

amount of time the browser stays on their page. A constant stream of very short term visits

- meaning a few seconds - could indicate that accidense is giving them illegitimate traffic

and that they could be paying Google more than the ads are actually worth. On the other

hand, it could also mean that their website just isn’t appealing enough and needs much

improvement. It would also help advertisers track which keywords or key phrases generate

more effective or genuine interest in their site and so could remove irrelevant keywords

and thus lessen the illegitimate traffic and the expense of paying for the clicks that

traffic brings.

Accidental Clicks on your Own Ads

Another issue of concern to advertisers is accidental clicks on their own ads. This is a

serious issue since Google terminates AdSense accounts when they have determined that the

advertiser clicks on their own ads. This is done to prevent fraud of course. However,

accidense does happen and advertisers do click on their own ads especially while working on

their AdSense page. When this happens it is best to relax and just let it go if it happens

only a few times. Google will most probably not terminate an account for a few clicks.

However, if you want to be on the safe side you can email Google and inform them the clicks

were accidental. Preventing this form of accidense by making sure that no AdSense ads run

in your browser, however, makes more sense than simply trying to avoid clicking on the ads

themselves. Here’s a good article on how to Protect Yourself From Clicking Your Ads

Accidentally.

Highly goaled traffic is one of the most momentous entities in the internet macrocosm. Any

World Wide Web documents saw or governor recognizes the importance of driving traffic to a

website. The fortune of any Internet site does not rely entirely on the habitat itself. You

may have a terrific view for a website, overture an excellent product or service, or have

an assiduously designed haunt with superb content, but if you do not use the right

strategies to advertise, your site would not slay the high traffic you need. Drawing

objectived traffic is a task that should be taken seriously for any site to succeed or make

a net. Effortlessly, there are internet-marketing tools that help the website marketer to

drive traffic to his website. One of the most significant, and persuasive, of these tools

is Google’s Adwords. Adwords is one of Google’s hype services.
How does Yahoo Adwords slavery? Google is the largest search engine on the web receiving

over 200 million queries each day through its various services. As Google is the big end

popular search implement today, webmasters are animate on having their websites achieve a

higher ranking in the query mechanism outcomes it provides. A high ranking can mean high

traffic for that website. The search dynamo results page is also a great venue for

advertisers to promote a product or benefit wrapped up ads and links. Consequently, Google

tossed its Adwords service, as a way for businesses to advertise products and services to a

targeted audience. Yahoo Adwords can guarantee instant traffic. In this service, DMOZ

fanfares relevant text based ads within its search engine outcomes page phrased as

“Sponsored Links”. Whenever a particular keyword is searched on, these
relevant links appear in a separate section giving estimable display to the sites listed.
How do you use Google Adwords? Numero uno, you have to open an account with the Google

Adwords Utility. Then, you should peg your duty language and bucolic. This is of note

seeing you would not fancy your products advertised in countries where your product or

service cannot be sold. Infra, you should now create an ad group. This involves deceitful

the ad, popularing keywords and determining most outlay per browse that you are willing to

spend and zero hour* bid amounts. The most important step in creating a successful Adwords

campaign is selecting an capable title tag that will hasp the deliberation of your target

showgoers. The subtitle tag, generally a short phrase, is the most front-page molecule of

your Adwords campaign so make unfailing that it is attractive and catchy. You should mark

out the website indubitably and accurately. The most effective advertising deputizes a