Candidates who submit their resumes online to job boards, or what they believe to be direct to hiring authorities, run the risk of three common problems.
Number One: Who reviews resumes submitted from the internet? Usually, it’s not an executive or the immediate hiring authority. Read the rest of this entry »
In my work as a copywriter’s coach I often talk with new and even seasoned copywriters who express their deeply hidden yet oft-nagging fear of "not measuring up.”
I explain that every copywriter has to go through this (sometimes long) phase, and tell my own Read the rest of this entry »
There are two financially ruinous negotiating tactics often made by beginning copywriters.
An example of financially ruinous negotiating tactic #1 comes from a successful book author who is adding copywriting to his writing skill set. Here, paraphrased, is a comment Read the rest of this entry »
freelance copywriter, freelance commercial writer
The Before and After Scenario is one of the oldest, and best, methods used by freelance copywriters. And why not? It works because it paints a vivid portrait for your prospect of how he can realize a major change in Read the rest of this entry »
What’s the most important skill to master to make a fortune online? Many marketing experts say that copywriting is the most important skill you need to learn to build a profitable online business.
Copywriting is the SECOND most important skill to master for online success.
One of the most difficult and time consuming tasks in this internet business game is to attract more traffic. It makes perfect sense to educate yourself and try to pull and convert MORE visitors into sales.
Everything you may have heard Read the rest of this entry »
7 Steps To Writing The Perfect Ad.
by Tim Bossie
Internet Marketing Consultant and CopyWriter
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In an Internet full of advertisements, can you still Read the rest of this entry »
Not every web surfer is going to understand lawyer talk. Most online privacy policies are written by lawyers and as a web user we don’t know half of what it means. Therefore I suggest that you write a privacy policy that people can understand. Phrase your Read the rest of this entry »
freelance copywriter, freelance commercial writer
Every freelance copywriter should own a copy of “Tested Advertising Methods,” written by the legendary copywriter, John Caples.
In the mid roaring twenties, 25 year old Caples made advertising history when he wrote the most famous ad of all Read the rest of this entry »
“The point is, being able to sell with words will bring you much more than money. It will bring you a life-time of interesting work, enjoyable experiences, and unlimited challenges.” — Michael Masterson
The Story Of A Poor Copywriter Who Stole $347,500 Antiques From Read the rest of this entry »